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boost listening center
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Boost
Listening Center is a hearing therapy practice that helps people
overcome various learning disabilities and other conditions through
auditory retraining. Originally, this practitioner was going to have a
more child-oriented theme to the site, using crayons as a motif and
bright primary colors. But after we sat down and talked about her target
audience, it became clear that her practice served patients in a much
wider age range. Older clients might not feel comfortable going to
therapy at the place with the crayon motif! So I came up with the
concept of her practice as an open book, which also had the added
benefit of conveying learning and knowledge. |
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It's not just enough to load up her
keywords in the meta tags. Since some search engines place more emphasis
on keywords within the page itself, I made sure to cover all the bases. |
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Her phone number is in the title of every
page, and her email address isn't buried several clicks away. She wanted
to be easy to reach, and I think that was accomplished well here. |
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Interesting information about the doctor
who pioneered this technique. This should help her come up better in
various searches. |
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She still wanted to use bright primary
colors, so I chose a pale yellow for the background, blue for the links,
and red for the page titles. She is a big fan of the Comic font, which
is part of her logo. If you've seen my other work, I'm not such a big
fan of non-standard fonts, but the client did have a valid reason for
going in that direction, so I took care of any compatibility issues in
her CSS (cascading style sheet) file. If you don't have Comic, then it
will display nicely in another series of fonts (whichever ones you
have). I didn't do the titles as graphics, because that doesn't sit all
that well with search engines. It also makes the pages faster to load. |
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I suggested that she have pages of
testimonials from current and former clients. She's had some truly
remarkable results, and I thought it might be very helpful in
establishing what a great benefit her treatments can provide. |
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A good opportunity for a couple more
keywords and reassurance to the future client that yes, auditory therapy
is a good idea. It's not a particularly complicated site from a
technical perspective, but what made it interesting was having to
address so many different audiences with only one approach. I think this
site supports her brand identity, her clients' need for information, and
the first phase of her marketing efforts. |
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